How to make it Easier to come up with a Business Name

Business name is an important factor entrepreneurs should consider before starting their venture. A name communicates a lot about what your business is all about. It gives the first impression of your business to the clients. It is important to give your business a name that portrays a good image with a single glance. 

A business name is the trade mark of the products and services you are trying to sell to other people. Therefore, when coming up with a business name you should ensure that the name is memorable, easy to remember and communicates a positive message to clients. 

Business names should relate to the products and services you trade in. coming up with a business name is not an easy task and I am going to analyze steps for making this activity easy.


Individuals should learn ways of how to make it easier to come up with a business name. Brainstorming is the first technique that makes it easy to come up with a business name. Here you come up with names that you would like your business to bear. 

During the brainstorming period you might come up with a list of names and it is important to note them down on a piece of paper. It is also important to note the meaning of the names you come up with.

The second step that would make it easier to come up with a business name is to relate the names you come up with the line of business you are in. cross out all the names that do not relate to the business you are trying to sell. 

Go through the business names that you have and try to find out the kind of message they communicate to clients. Make a list of the suggested names that communicate a positive massage to clients.

The third step is to weigh how memorable the names you have are to clients. A business name must be memorable for easier reference for clients. A memorable name is easy to grasp by clients. 

Clients are able to market your business to other people when they can remember your name then when they cannot easily recall it.  A business name should be able to attract clients to the business which leads to increased sales.

After the three above steps you should reflect on the business name you settle on try to find out the impact the name has to other people. 

You could ask for a friend’s opinion on the name you choose. If they give you a positive feedback the business name is good. It is also important to find out the originality of the name you create to avoid settling on a name that is already registered to another person.

1 comment:

  1. Business name finding is very much difficult now days. because we are unable to find right & catchy names due to unavailability of name as they are already used. so for finding unique names there is need to work with conscious and creative mind. thanks for sharing creative business naming ideas.

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