Sample Marketing Plan for MybusinessTricks.com

 (Sample for Entrepreneurs)

This is part of a sample marketing plan for Mybusinesstricks.com, and it should be treated as a sample.
 The other part of the marketing plan will be posted in the next article.
 Every entrepreneur needs to have a marketing plan to remain relevant in a competitive environment.
Mission
Mybusinesstricks.com mission is to be the most successful resource in the world at delivering the most integrated business tricks and tips of superior quality and value to world’s consumers and 
entrepreneurs.
Objectives
The primary marketing objective of Mybusinesstricks.com is to achieve first-year 1,000,000 U.S. unique visitors. The primary financial objectives are to achieve first-year sales revenues that cater for the initial capital on the blog.
Situation Analysis
SWOT (Strengths and Weaknesses)
Strengths:
Mybusinesstricks.com is an innovative resource, which combines multiple features of business tricks, tips and small business ideas.
Website visitors should get the relevant information they seek without leaving the site.  
The language used is understandable to every visitor, native English speakers and those who speak English as a second language like me. 
Weaknesses:
          Mybusinesstricks.com entered the online business market late. As such, Mybusinesstricks.com has no established brand or image. 
For instance, smallbiztrends, entrepreneur and other competitors have strong brand recognition. This issue can be addressed by heavy promotion
Opportunities
          The demand new business ideas and tips are increasing. The market for providing business tricks and tips is growing much at a faster rate.  
Threats
          Competition is intense in the market. More companies are entering the online market with business tips and offering offers for people to visit their sites.
          There is a downward pressure on pricing. Increased competition and market-share strategies are pushing the demand for advertising space down. 
          The product life cycle has shrunk. Mybusinesstricks.com has contingency plans to keep sales growing by adding new features, targeting additional market segments and adjusting prices as needed.

1 comment:

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