4 Internet Marketing Trends to Watch in 2013

Time flies and with it, the years go by. A good number of businesses are already looking forward to what 2013 has in store. Budgets are being allocated, strategies are being drawn up, and trends are being monitored. On the trends front, there are several being looked at as potentially powerful drivers in the digital world. Here are four that could shake things up in the internet marketing arena.

4 Internet Marketing Trends to Watch in 2013

1. Mobile Integration

The mobile channel continues to expand, and as it grows, so does the potential it offers to marketers. Mobile ends up being a hot trend to keep an on every year, but 2013 could be the year that internet marketers buckle down and get more focused than ever. Where will they focus those efforts? Here are a few areas that will likely receive extra attention.
Smartphones. Mobile devices are amassed by a wide variety of devices, but smartphones are by far and away the biggest segment. Research shows that smartphones account for more than 50% of new mobile device purchases, a trend that is expected to continually soar throughout next year. Marketers who want to get the most from mobile will need to plan for smartphones.

Email. People use their mobile devices to do a lot beyond holding phone conversations, and reading emails consistently ranks high on the list. According to a recent study, mobile users spend an average of more than 11 minutes per day handling email. Optimizing newsletters and other email content will be a top priority for marketers looking to connect on the go.

Mobile payments. Technologies such as NFC are leading the charge in the mobile payment revolution. Google Wallet and other payment solutions are not only empowering consumers, but creating opportunities for marketers as well. With more companies expected to hop onboard, this trend will be one to watch, for sure.

2. Crowdsourcing

Although the concept predates the modern internet, crowdsourcing owes most of its current buzz to the internet era of today. With the help of various third-party services, businesses are learning that crowdsourcing can be an effective way to raise funds, gather feedback, and much more. Outsourcing services such as elance and Guru provide convenient access to the talent, while platforms like Facebook and LinkedIn add a social element that gives this fast growing phenomenon even more potential. Will 2013 be the year you embrace the crowdsourcing craze?

3. Visual Content

Instagram and Pinterest made 2012 the year of visual content. It sort of came out of left field, but in 2013, savvy internet marketers will be prepared — or at least they’d better be. Services mimicking the Instagrams and Pinterests of the web are already springing up. The playing field will look even more attractive next year. Marketers who are able to capitalize on the power of visual content will stand to make out huge.

4. Integrated Intel

Having access to big data becomes a bigger deal the more channels marketers travels across. The increase in touch points and activity has in turn, created more intellect to work with. Unfortunately, handling all that data can be a challenge, and actually putting it to good use even harder. Marketers need systems that enable them to have a holistic view of their impact. Look for more vendors to step up with solutions designed to provide an integrated snapshot of data from social interactions to mobile transactions.

Predictions can be tough to make, but it doesn’t take a crystal ball to get a feel for how the internet marketing landscape is trending. As you may have noticed, many trends are on repeat, showing up in some form or another each year. Some even fade out while opening the door for others. Keep your eyes on the trends that will your internet marketing game strong through 2013 and beyond.


Author Bio
Francis Santos is a writer for Benchmark Email, a best practices event marketing company.


  1. Internet marketing is very popular now a days and Email marketing is best from various other internet marketing services.Thanks for sharing.
    Email Marketing Company Services

  2. Your blog is awe-inspiring. I have found many new things. Your way of staging is also fascinating. You have elected very incredible topic. I appreciated it.

  3. Internet marketing is very in now days. Every one expanding business with the help of internet marketing. Email marketing and video marketing is very popular in 2013.
    Dental website marketing services

  4. Thanks for taking the time to discuss this internet-marketing-trends-to-watch, I feel strongly about it and love learning more on this topic. If possible, as you gain expertise, would you mind updating your blog with more information? It is extremely helpful and beneficial to your readers.
    Thanks from:
    email marketing company India
    mass email service India

  5. Internet marketing is very popular now a days and it is very easy as well as flexible to apply. The above marketing trends are really very effective to be used.

    Marketing Companies

  6. Every one knows the power of this marketing tool which grow day-by-day and considerably very popular and effective as well.

  7. Mobile marketing is a potent avenue for exploration. With some many people who are using their mobile phones to access the internet, the potential is great. Exponential growth is predicted once you hit the right tool to use.

  8. These all are seems just like something visual, Why it does seems like it'll work better than the old marketing aspects?

  9. Nice thanks for sharing but i'm looking forward to some latest aspects and feature of Internet marketing?Can you provide me some link or video url?
    orange county seo company

  10. Great information, I really like all your post. I will keep visiting this blog very often. It’s good to visit your website.

  11. Internet marketing trends have changed at a rapid speed in the past few months, because people are now aware of Google's Panda and penguin updates. They prefer to play safe game to avoid being penalized for over optimization.

  12. Awsome piece of information, I had come to know about your website from my friend vinod, indore,i have read at least seven posts of yours by now, and let me tell you, your blog gives the best and the most interesting information. This is just the kind of information that i had been looking for, i'm already your rss reader now and i would regularly watch out for the new posts, once again hats off to you! Thanks a ton once again, Regards,

  13. The actual development associated with technological innovation presented approach to a higher price generating prospects for the reason that more ingenious persons started to business directly into inventing services along with providing products and services which were when uncommon. By far the most enterprising persons got before the curtail simply because they were effective at innovative innovative developments which could change the interpersonal in addition to small business landscapes.
    affiliate marketing newcomer || internet marketing for newcomers

  14. Internet marketing is changing according to the new technology and new trends coming in the world wide web. I am totally agree with you that all these trends are best and most usable in the internet marketing and old methods are not help you as much because of new and popular websites are coming on internet and we only get traffic from these websites;