Citibank is one of Kenya fast growing banks. During its introduction in Kenya, the bank’s target class was the top tier in the society. With the cumulative strength of the middle class, the bank introduces products to cater for lower tiers in society.
The bank mission is to better the lives of its clients through the provision high quality banking services. The bank has introduced inventive banking programs that have set them apart from their competitors.
Citibank’s banking products are inspired by ensuring convenient services for clients through the use of technology. The bank has products tailored for all market segments.